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Search Engine Optimization

Search Engine Optimization starts with knowing where you’re currently at. Only then can you determine where you want to be. Our 6-step SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. After the audit, we’ll propose a plan tailored to your needs that will show how we’ll get you the final results. Here’s how we’ll approach the audit:

   

Google Analytics Setup & Analysis

The first thing we do when auditing your website for SEO is configure our crawling tools and start collecting data associated with your site to learn where you currently rank. We’ll review your Google Analytics and review your traffic patterns and consult Google Webmaster Tools free diagnostic tools. Having all of this data at our disposal we’re ready to begin the audit.Description

Accessibility

This part of the audit looks at how search engines are currently able to access your website. We want to make sure the basics are there and nothing is impeding the engines from crawling the pages. This includes Robots.txt, Robots Meta Tag, HTTP status codes, XML sitemaps, Site Architecture, and Flash or Javascript navigation.

Indexability

Once we determine that search engines can access your pages, next we want to make sure they’re actually indexing them (including them in results). We do this quite simply by running search queries through Google, Yahoo! and Bing, and learning how many pages on your website are being indexed. We’ll run brand searches along with basic keywords (industry, product, location) and record the results. In the event you’re being blocked we’ll dig to learn why and then propose a solution for fixing any errors to get your site back in the rankings.Description

Jean-Michel Arnoult

The engineering team at King Tide built Crowdfunder's MVP which helped revolutionize the crowdfunding model in its early days. They are still my go to team for all product development.

On Page Ranking Factors

King Tide's CEO experts will ensure your content, information architecture, keyword cannibalism, duplicate content, HTML markup, and outlinks are all properly setup. While this may be nerdy tech lingo, it's what's most important for a successful content marketing strategy.

Off Page Ranking Factors

While what’s on your website is important for SEO, what’s off the website is just as important. Your site's quality is largely determined by the quality of the sites linking to it. Thus, it is extremely important to analyze the backlink profile of your site and identify opportunities for improvement.

Competitive Analysis

After we’ve reviewed your site in detail, we’ll also compare it against 3 competitors in all of the ways listed above, and compile the data down into actionable items.

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